Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Michael Bokor

Committee Chair and Members

Michael Bokor

Donald McCrary


Science advocacy, Science communication, Science education, Science literacy, Scientific communication, Scientific literacy


Science is the catalyst for humanity’s progress. Without it, we would not understand our world, our universe, even our own bodies to the extent we do now. We would not have the ability to travel, connect, and innovate at the heights we currently enjoy. In fact, many people are alive today only because of scientific discoveries and advancements. Life-saving surgeries, medications, and implants impossible a mere hundred years ago are now routine, thanks to science. It follows that science should be revered, trusted, and understood. Unfortunately, in the information age, communication gets complicated. As with any other topic, there are agitators who aim to tarnish the reputation of science and scientists or spin scientific information for personal or political gain. The public must work against these forces. As long as science remains the best way to make sense of the world and continues to improve and save the lives of millions of people, scientists need and deserve our support. Better engagement on scientific topics among teachers, students, journalists, politicians, scientists, and everyday citizens needs to occur. This thesis examines some of the ways science is communicated, evaluates some examples of science communication, and proposes some improvements. Ultimately, increased scientific literacy brings a brighter, healthier world with greater fulfillment for its inhabitants.

Included in

Communication Commons