Abstract

The purpose of this project was to develop a feasible business plan for a swim school, which would offer various aquatic activities with the care product being youth swimming lessons. The initial portion of this thesis discusses in detail what a business plan is, the purpose of a business plan, and the components of a business plan. This business plan will also include a market research analysis.

Keywords

aquatics, aquatic facility, market research

Document Type

Thesis

Year of Completion

2018

Major

Business

Advisor

Courtney Tricarichi

Academic Department

College of Management

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