The purpose of this project was to develop a feasible business plan for a swim school, which would offer various aquatic activities with the care product being youth swimming lessons. The initial portion of this thesis discusses in detail what a business plan is, the purpose of a business plan, and the components of a business plan. This business plan will also include a market research analysis.
aquatics, aquatic facility, market research
Year of Completion
College of Management
Furtick, Kames, "Southern Splash: Indoor Aquatic Facility Business Plan" (2018). Undergraduate Honors College Theses 2016-. 39.