Date of Award

2024

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

First Advisor

Dr. Bea Baaden

Second Advisor

Dr. David Jank

Third Advisor

Dr. Alireza Ebrahimi

Abstract

New technologies are changing the way business is done in the hospitality industry. This research explores the emerging field of technology in the hotel industry. This research examines the significant influence of Information Communication Technology (ICT) in driving digital transformations in the hotel industry. With the evolution of the global hospitality sector, the in-corporation of advanced digital technologies has become essential for hotels aiming to elevate customer experiences, operational efficiency, and overall competitiveness. The research observes key components of digital transformation in the hotel industry, including but not limited to online booking systems, mobile applications, data analytics, the Internet of Things (IoT), and artificial intelligence. Through review of industry literature and case studies, this research will ex-plain how these technological advancements are reshaping traditional hotel operations, guest interactions, and business models. Additionally, the research dives into both the challenges and opportunities that accompany the adoption of Information Communication Technology in the hotel sector. Addressing concerns such as cybersecurity and exploring the potential for personalized guest experiences, the study illustrates the diverse effects of digital transformations. The research findings offer valuable insights for stakeholders in the hotel industry, technology providers, and academia, providing a comprehensive understanding of the ongoing digital revolution in the hospitality sector. As the hotel industry deals with the details of a quickly changing technological environment, this study functions as a guide for making informed decisions and strategic plans, ensuring that hotels can fully control the benefits of digital transformations to flourish in the contemporary hospitality sector.

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